Dashboard 30 – AdSense overview
This Google Analytics dashboard is useful for
- Anybody who runs Google AdSense ads and wants to maximize their earnings
- Your AdWords and AdSense accounts must be linked together
What can this dashboard do for you?
This dashboard combines 7 dashboard widgets that give you a convenient overview of how good your AdSense website is at filling your pockets.
- Where does your traffic come from?
- How much do you earn?
- Which pages make you the most money?
- Where can more gold be found?
Contents of dashboard
This dashboard shows the 10 sources that give you the most traffic, counted in terms of unique visitors.
The third column “AdSense revenue” pulls in data from your AdSense account (provided that you managed to link your AdSense and Analytics accounts).
This widget shows you the top 10 search terms that users entered into the search engine's search box before they ended up on your site.
(not provided) means that Google has decided to hide the keyword for you (this happens when the visitor is logged into his Google account when entering your site from the Google search results).
(not set) means that the visitors didn't use a search engine to find your website (and therefore didn't type a search term). A visitor that types your website URL directly in the browser address field will show up as “(not set)”.
Graphical representation of the amount of unique visitors compared to your AdSense revenue.
This widget is good for spotting trends over a longer period of time.
If your selected period only spans a few days then it's pretty useless.
This widget shows how many different people that visited your website during the period in question.
Or really, it's actually the amount of different devices that paid your site a visit. If one person visits you both from his laptop and his smartphone, then Google will track it as two distint cookies and count it as two unique visitors.
This is pretty straightforward. It's the total amount of money that your website's AdSense ads gave you.
Here you see your top 10 money making pages.
“/” usually means your frontpage (also known as “homepage” or “index page”).
The widget shows how many times where each of your most popular pages were viewed and the corresponding CTR (Click-through-rate) for each of those pages.
Things to look out for
Use “Widget 4 – How many unique visitors?” to find out how many visitors your website has.
To make money you first need to drive traffic to your website, only then can you convert the visitors into money.
Use “Widget 2 – Which search terms generate traffic” to spot the keywords that bring in the type of visitors that click on your AdSense ads.
Check how your top 10 keywords from this widget compares to your website's ranking for those keywords in the overall search engine ranking (if you want to check your website rankings for specific keywords in a reliable and automated manner, you really want to use tools like Rank Tracker. If you're serious about your online business, then it's definitely worth the investment.).
If you spot keywords that bring in decent amount of visitors and money despite not within top 3 or top 5 of the organic search results, then intensify your efforts to get them up there. Higher rankings mean more visitors and more AdSense revenue.
The Widget 7 – Pages with most visits is excellent for spotting pages that have a lot of traffic but fail to convert that traffic into money.
Have a closer look at the webpages with the lowest AdSense CTR and determine possible causes for those pages performing badly. You could try placing your AdSense banners in different positions (it's usually a good idea to blend it nicely into your core content – although you should always respect the AdSense rules on not tricking your visitors into clicking on the ads) or you could try out different banner sizes or color schemes.
Typical pittfalls when looking at this dashboard
Don't draw hasty conclusions, you need several hundreds (or thousands) of visitors before you can conclude anything on what works and what doesn't.
As long as you look at 1 or 2 digit figures in terms of visitors, then you should only start to form your opinion, but refrain from firm conclusions.
If you don't have enough data then your data are not statistically significant.
The source “Direct” also cover visits that haven't been tracking properly.
If you send out newsletters and you (or your newsletter software provider) forget to tag the links in the newsletter then any click from the newsletter will show as direct.
If you for some reason need to tag your links manually then the Google Analytics URL builder is handy.
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