Measure your online ROI in six simple steps

This article was originally published on, but has now found a new home here.
Step 1: Define conversion goals
Before you can calculate the ROI (Return On Investment) of your online activities you need to define your online conversion goals.

Conversion goals are the “most wanted actions” that you would like your website visitors to perform. The types of action that directly…

When good corporate habits turn really bad

This article was originally published on, but has now found a new home here.

As consultants helping premium brands design and implement new digital strategies, we ask a lot of questions. Often we also challenge established habits.

In this blog post I will give you four examples of good old habits of high-end brands that have turned into bad habits in an onlin…

25 simple tactics to maximize reach of your great content

This article was originally published on, but has now found a new home here.

You have already discovered that pushy sales copy on your website is becoming less effective at attracting visitors and converting them into customers. As a consequence you have asked your staff to spend more time on content marketing.

Recently one of your bright employees published an informativ…

How to Use Content-Based Marketing in SEO

Content Marketing

What is what is content marketing exactly? And how can you use it in your SEO work? In this article, danish SEO wizard Henrik Bondtofte explains.

Test of WordPress Caching Plugins – W3 Total Cache vs WP Super Cache vs Quick Cache

WordPress Wizard, Kim Tetzlaff, has done a complete test of WordPress Caching Plugins. W3 Total Cache vs. WP SuperCache vs. Quick Cache. The winner is…

Crucial Keyword Research in 6 Easy Steps – Start today

Get the foundation in place before you start building our SEO or SEM campaigns. Read our 6-step guide to intelligent and effective keyword analysis.

Guide to Noindex, Nofollow, Canonical and Disallow

Content Marketing

We’ve persuaded Henrik Bondtofte to write a guide on when and how to use Noindex, Nofollow, Canonical and Disallow tags and attributes. Read it here.

Find the Right Responsive WordPress Theme


Read why your next WordPress theme should be responsive and why you should go premium. Get 15 valuable links to great responsive WordPress themes.

How to improve your AdWords Quality Score

How to improve your AdWords quality score

If you don’t understand how the Google AdWords Quality Score works, then your AdWords campaigns will inevitably fail.

Read why the quality score has a significant impact on your cost per AdWords conversion and learn how to outsmart your competitors in the race for the most profitable ad positions.

How to get your AdWords bids and budget right

How to set your Google AdWords budget

Read how to set your AdWords maximum bids and daily budgets like a pro.
A fundamental flaw
Many AdWords advertisers have a fundamental flaw in their understanding of cost-per-click marketing as offered by Google AdWords.

If you’ve worked in marketing for many years then you probably grew up in a world where the possibility of measuring the effectiveness of your marketing initiatives was very…

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