Dashboard 17 – addwish E-commerce Tracking
This Google Analytics dashboard is perfect for
- Online retailers who need to know traffic and revenue from their addwish wishlist plugin
This “Sales cockpit” answers following questions:
- How many gift buyers click on the wishlist links?
- When do people buy gifts?
- How well does the addwish traffic convert?
- How much revenue has addwish generated?
- What products are most popular as gifts?
- Where do the gift buyers live?
Description of dashboard widgets
This widget shows the total amount of visitors from the addwish website. The figure will usually peak around 1st of december and just after christmas, when people come back to buy the presents that they didn't get on Christmas Eve. Depending on your geographical location there will also be higher figures during wedding season (which in Northern Europe would be May through September).
The widget settings can be seen below.
This widget shows the total product revenue generated by gift buyers arriving to your store from the addwish website.
See the widget settings below.
This widget shows how large a percentage of the visitors from the addwish website that place an order at your website.
In peak season your addwish conversion rates will usually be 2-3 times higher than your average conversion rate of all traffic sources.
See full widget settings below.
This widget shows the average e-commerce conversion rate of NON-addwish traffic.
This map widget shows the geographical location of the gift buyers and the resulting product revenue.
Your addwish traffic will usually display a higher than average number of people that shop from abroad (as online shopping is an easy way of buying presents for distant friends and relatives).
Looking at this widget you can see which products that people buy as presents.
Traffic from addwish is dominated by customers not buying products for their own use.
We have more specialized e-commerce dashboards coming up.
Feel free to “Tweet” or “+1” this dashboard if you like it.
Thank you for your help 🙂
This dashboard for tracking conversions from online wishlists is brought to you by Troels Kjems, a danish e-commerce consultant.