Dashboard 21 – Single Page X-Ray Dashboard

Dashboard 21 – Single Page X-Ray Dashboard

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This Google Analytics dashboard is ideal if you

  • Want to track the performance of a specific webpage/URL
  • Want to optimize your best performing webpages
  • Need a quick and dirty comparison of a page before and after key changes

Requirements

+ Add this dashboard to your own Google Analytics profile

Contents of this GA dashboard

Key Metric

This is really the most important widget of this dashboard. Put your most important conversion metric into this widget. In this case we want to track the amount of downloads. You might want to measure leads, e-commerce transactions or another type of conversion.

The widget settings are displayed below:

Key Metric Settings

How Many Unique Visitors on This Page

Pretty straightforward. How many unique visitors have visited this page during the period in question.

How Many Unique Visitors on This Page Settings

What is the bounce rate of this page

Of the people that saw this page as the first page on your website, how many of them left again without viewing another webpage on your site. A high bounce rate is typically a sign that people are not overly excited by your content (although theoretically they could have found everything they needed to know on the first page and consequently didn’t need to click through to other pages on you site).

What is the bounce rate of this page Settings

How long do people on average stay on this page

This widget shows you the average time that each visitors spends on this specific web page. But as you don’t really know whether people are looking at your great content or have gone to the restroom, you can’t use it as an entirely accurate measure of how much time your visitors spend on this page.

How long do people on average stay on this page Settings

Which sources drive traffic to this page

This widgets list the top 10 sources of traffic for this specific webpage and the corresponding bounce rate. As you will see from above figures this website relies heavily on traffic from Google whereas our newsletter bringing in one single visitor is not really a source of significant traffic (yes, we have neglected writing and sending newsletters…).

Which sources drive traffic to this page Settings

Which specific sources drive traffic to this page

Pretty much the same as widget 5 above. This time however broken down one level further, so the referring domain is also shown.

Which specific sources drive traffic to this page Settings

Which keywords drive traffic to this page

This one is really neat if you are concerned about organic (or paid) traffic from search engines. It you which keywords that people typed in the search engine before landing on your website and viewing this page. Also visitors that landed on another of your webpages and ended up on this webpage will have their visit and corresponding keyword included here.

Which keywords drive traffic to this page Settings

Where did visitors to this page first land

This widget shows you the original landing page of the visitors to this page. In this case 510 of the visitors landed directly on this page, whereas 261 arrived through the frontpage and another 24 started their visit at the “Personal Blogger Dashboard” and then navigated to this page.

Where did visitors to this page first land Settings

How many visitors on this PAGE right now

This widget displays the actual number of visitors to this webpage. Right now, in real-time. If you have just published a new article or blog post, try tracking the initial traffic with this dashboard.

How many visitors on this PAGE right now Settings

Unique social actions

This widget shows the number of shares, plusses or whatever social events that you are tracking. Make sure to test your social tracking code. Ours is broken and only tracks social interactions through Google. We need to fix that.

Unique social actions Settings

Social sources and actions

Shows which social sources that lead to social interaction on your page.

Social sources and actions Settings

Unique social actions by full referer

Shows which source that gave you the visitors that shared or liked your content. Even though the visitor found you through Google the type of social action can easily be Twitter or something else. This widget doesn’t tell you anything about that.

Unique social actions by full referer Settings

  • Configuration needed!

Edit the filter on each widget and replace the default page “/social-media-dashboard” with the page from your website that you want to X-ray. Don’t include your domain, just enter page URL (with a / but without the full www.domain.com thing.).

Edit the filter

Stuff that you want to look out for

  • How is the trend?

Take a look at the line charts? Are they pointing in the right direction? If yes, remember to celebrate with your team and try to make the figures even better. If no, bang your head into a wall (that doesn’t improve your bad stats, but the off-line pain temporarily makes you forget about your online pains).

Try ticking off the “compare to” in the period selection box to the upper right. Then you can compare the performance of two different time series (maybe before and another some potentially crucial changes to this webpage?)

  • Did anybody link to you?

In widget 6 “Which specific sources drive traffic to this page?” you will quite easily be able to spot if kind webmasters link to your content. Make sure to somehow say “Thank you” to those people so they might link to you again.

  • Did you hit your target keywords?

The widget 7 “Which keywords drive traffic to this page” is handy if you want to know how visitors from search engines found this webpage. If you tried to hit specific keywords or phrases with the content on this page you will be able to see how well you succeeded or if you hit some other popular keywords or terms instead.

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  • Want similar dashboards?

We’re tracking Tweets and Google plusses of this dashboard to determine whether you want more dashboards within this category.

If you like it, then show it 🙂

  • About the author

This Google Analytics dashboard has been designed by Troels Kjems.

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