Dashboard 70 – Facts about visitors

Dashboard 70 – Facts about visitors

Facts about users

Who needs this Google Analytics dashboard?

  • Any webmaster that wants a collection of basic facts and figures about website visitors

Requirements

  • None (apart from a website with Google Analytics tracking code installed)

How can this dashboard help you?

This dashboard doesn’t really tell you whether you are making money or not, but it does give you quite a few basic facts about the visitors on your website.

The dashboard will give you following insights:

  • How many people are visiting your website?
  • Where do they live?
  • What language do they speak?
  • What kind of device (smartphone, laptop, etc) do they use for surfing your site?
  • Which browser do they use?
  • What’s the resolution of their display?

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Contents of dashboard

70.01 How many unique visitors

This is just a simple count of how many different persons (or computers/devices, really) that have visited your site.

70.01 How many unique visitors Settings

70.02 In which countries do your visitors live

Based on the IP address Google is able to determine pretty accurately where your users are when they connect to your website.

This widget shows the 5 countries (or territories) with most visitors.

“Bounce rate” indicates whether or not people stay at your site after viewing the first page (not necessarily front page, but first page).

A bounce rate of say 60% means that 6 of out 10 visitors only look at one single page at your site before moving on to another website.

70.02 In which countries do your visitors live Settings

70.03 In which cities do your visitors live

As widget 2 above, this time just cities instead of countries/territories.

70.03 In which cities do your visitors live Settings

70.04 Language preference settings of your visitors

This widget gives you an indication of what languages that your visitors speak.

70.04 Language preference settings of your visitors Settings

70.05 How many unique smartphone and tablet visitors

Internet users are increasingly going mobile when surfing the net.

This figure tells you how many people that browse your website from their tablet or smartphone.

70.05 How many unique smartphone and tablet visitors Settings

70.06 Your visitors' favorite mobile devices

This widget tells you exact brand and model of your mobile visitors.

Only smartphones/tablets will relay their brand and model information to Google Analytics and you.

Laptops/desktop cannot be identified in such detail.

Tip: Click on the photo/camera icon and you will see one or more pictures of the hardware device in question.

70.06 Your visitors' favorite mobile devices Settings

70.07 Brands of your visitors' mobile and tablet devices

A pie chart that displays the top 3 smartphone/tablet brands used among your audience.

Not surprisingly Apple and their iPhones and iPads will nearly always be on top here…

70.07 Brands of your visitors' mobile and tablet devices Settings

70.08 How many unique laptop and desktop visitors

This widget counts the number of visitors that didn’t use a tablet or smartphone to view your website content.

Just below the large figure (in this case: 1,105) at above screenshot you will see a percentage that tells you how this number compares to the total number of visitors (in this case the 1,105 laptop/desktop visitor count is 79.90% of the total visitor amount)

70.08 How many unique laptop and desktop visitors Settings

70.09 Your visitors' favorite browsers

This table provides you with an overview of the most popular browsers among your audience.

70.09 Your visitors' favorite browsers Settings

70.10 Your visitors' screen resolutions

Here you can check out the display resolution (measured in Pixels) of your visitors.

70.10 Your visitors' screen resolutions Settings

A few things you might want to consider

  • Keep an eye on the bounce rate

While a low or high bounce rate in itself doesn’t provide specific insights into what you should or shouldn’t do to improve your online business, you should check out the bounce rate column anyway.

(Bounce rate is a measure of how many visits that leave your site again after seeing only one of your webpages)

If one category, device type, screen resolution or similar has bounce rates that considerably higher (plus 15 or plus 20 percentage points) than the others, then you probably want to investigate the matter.

If your website isn’t responsive and doesn’t perform well on smartphones or tablets then you are bound to see a higher bounce rate from those users since your website will simply scare away people, maybe they can’t read your text or navigate properly?

If you address those issues more people will stay longer at your website – giving you a better chance of turning them into followers, fans or customers.

  • Use browser stats for your test planning

Whenever you release new features or do changes to your website, you need to test those changes first to make sure that you don’t cause havoc to your users.

Look at the browser usage statistics in widget 9 and find out which browsers that you need to use when testing the planned changes.

A test can never achieve 100% coverage, so single out the most popular browsers (usually Internet Explorer, Chrome, Safari or/and Firefox).

  • Make sure that your visitors can see your content

Pay attention to “Widget 10 – Your visitors’ screen resolution – Top 10” when thinking of changing the webdesign of your website.

Make sure that the vast majority of your users can actually see your content.

Ideally you want to make sure that your website has a responsive webdesign that automatically adjusts and displays well regardless of your visitors’ display resolution/size, but if you for some reason have decided against a responsive webdesign be aware of your visitors’ display resolutions, both in relation to the fixed and height of your content. You don’t want your primary “call to action” to disappear from view.

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  • About the author

This dashboard is designed by Troels Kjems, a Danish AdWords consultant.

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